

You can appeal it, but the process is slow, difficult and usually doesn’t result in favor of the content creator. Unfortunately, there is little recourse as a content creator when this happens. Most platforms only allow a small number of “strikes” on a channel before it is entirely shut down. While the chances of a lawsuit from the record label against most streamers is low, it has happened in the past. These penalties come in a variety of forms, generally starting with a specific Youtube video, Twitch VoD, or clip getting taken down that has the offending song or content in it, and a “copyright strike” issued against your channel. What that means is they’ve been penalized by the rights holder for broadcasting the music (or other content) without the proper permission.

Maybe you’ve heard that a youtube channel or Twitch streamer has been “DMCA’ed”. This authority comes from a 1998 United States copyright law called the “ Digital Millennium Copyright Act” or DMCA for short. This generally means anything you hear by any artist you’d find on Spotify, the radio, or even in your own personal collection. The general rule for most streaming sites is: if you play music and you lack the proper licensing and permissions for on your stream, you can be penalized by the legal owner of the music. As streaming services have grown, so has the complexity of licensing laws that are forgotten about until it’s too late and streamers find their videos being taken down. As a content creator, it’s important to be aware of the rules your streaming service enforces regarding music played on streams.
